If you can't leave Graphic Design to the professionals...

Graphic design entails a lot more than just making things look pretty. Some parts are intuitive. But many others take years of study and experience.

Readability - Comprehensibility - Eye Movement?

• Do you know what colors and fonts help your reader in his or her effort to understand your marketing material?

• Which ones hinder the reader?

• How do you please your reader's eye?

• What page layout techniques and elements do you use to lead their eyes through your entire presentation?

• How do you get your file to the print shop - in a format and layout they won't reject?

Usually, a company hires a professional designer to layout their marketing materials. However, like so many things for the small business marketer, hiring a professional is not always an option. What happens then?

Do you open up one of those programs that come pre-installed on your computer? Or buy a $9.99 program you found at a grocery store?

If these are your only options, please review the following articles to help you create layouts that not only please your reader but also your printer.

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