For Small Businesses Only:

Small Business Marketing: How to build effective marketing materials

This portion of the Katzanne site is for small businesses, as well as, minority and disadvantaged business owners trying to market/advertise their companies to large organizations and government agencies.

Often business owners like you rely on do-it-yourself methods completely or in combination with hiring a designer and writer. Either way, you will find help here in the areas of...

Marketing    Graphic Design    Writing    Printing

Are relying on do-it-yourself marketing methods?
Many small business owners grab the employee with the most artistic ability and... Presto! They have their new head of marketing.

If that describes you, go ahead and look through the articles on design, writing and printing for helpful hints and tips. There is plenty of small business marketing advice you can use to reduce your marketing costs, create professional looking brochures, flyers and other marketing materials, as well as increase their effectiveness.

OR

Do you want someone:
  ...to help you develop your materials and marketing strategy?
  ...to show you where you can improve your existing materials?
  ...train you to use your software to produce professional looking materials?

Then you want to find a designer and writer experienced in connecting small, minority and disadvantaged businesses with corporate and government agencies. Just as a translator must know the language of each party, a writer and designer must understand the terminology and practices of both the corporate and small business world in order to create clear communication.

By assisting city and state agencies develop outreach materials for small, minority and disadvantaged businesses, I learned how each side communicates and what barriers prevent clear understanding. A part of those outreach efforts involved my sitting down one-on-one with disadvantaged business owners. Together we broke down barriers, and branded their company with the look and documentation of a credible business.

I found this work very satisfying and have focused my professional efforts toward bringing these two divisions of the business world together.