Printing 101:

Trim Your
Commercial Printing Costs

There are times when every business needs commercial printing services. When you want to make a quality presentation, an inkjet printout just can't compare to professionally produced materials. You need to find a print shop to work with. And frankly, I'm not talking about self service/quick copy shops. They are fine for some things, but every small business marketer needs a "partner" in their marketing efforts.

Don't choose just any print shop. Do your research now before you are in need. A good shop will be more than your printer. Their customer service reps should be willing to guide you through choices in paper, ink, production method and more - while keeping your budget in mind.

Getting to know your printer is essential if you want to trim your expenses. Find a printer with whom you feel comfortable and whose staff is knowledgeable. People with whom you can form a friendship even if it's on a professional level. They should be willing to share information and give advice freely. You really don't want to form a relationship with people who guard their knowledge as if it were a matter of national security.

Besides, the time will come when you are in desperate need. A good relationship will ensure the printer does everything possible to help you out of your jam.

This commercial printing section of the katzanne website will focus on the process of hiring a printer, building a relationship with your printer, questions you need to ask them, and what you can expect.

Choosing the right print shop and understanding what they need from you will help you keep your marketing budget in check.