You know small business marketing is crucial to your company's survival. Most likely the first impression your prospective client will have of your company will come through your marketing. So you had better make that impression impressive. Because the last word you want coming into your prospects mind when they see your marketing piece is "amateur".

Can't afford to hire an ad agency
because you're just starting up?

Join the majority of small businesses of the world. Instead, you're probably relying on do-it-yourself marketing methods. Meaning - you've grabbed the employee with the most artistic ability, or the one who simply knows how to run a computer and... Presto! You have your new head of the marketing department.

But don't worry, there are plenty of small business marketing tips that reduce marketing costs, create a professional look, and increase effectiveness. And effective marketing is the surest way to bring more money into your business than it sends out.

A website for the amateur marketer

This site, designed with small businesses and limited marketing budgets in mind, will provide free tips on...

• How to design effective, professional looking marketing materials for print and web
• How and when to trim your commercial printing costs
• How to write compelling copy that will move your prospect to act

Small Business Marketing: Your company's health depends on it

So don't abandon your marketing efforts. Don't put them off. History has proven time and again that those businesses who increase their marketing during economic downturns come out the other side stronger than the competition that reduced their marketing efforts. How will your business fair?

The fact is - many businesses fail in tough times. Their customers must find new providers. Where do they go? They go to the companies that say, "Hey! Look at me. I have what your need and I'll take excellent care of you."

They see and hear about those businesses through marketing materials, such as, business cards, brochures, postcards, posters, billboards, flyers, TV and radio commercials, and the list goes on... Will they see you?

You can create effective marketing materials

Welcome to katzanne.com. I want to help you achieve your marketing goals by sharing the design tips and tricks, printing advice and writing tips I have learned during the past seventeen years working within the graphic design and print industry. You see, probably the greatest joy I receive from my career, aside from people loving my designs, is teaching others and sharing information.

I know promoting your business sounds intimidating. But with the right help, you can do it. You can produce professional looking materials that you can afford.

So come on. Have a look around. Have fun marketing your small business. And if you have a question that hasn't been addressed yet, feel free to contact us.

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